Introducing Indecoin: The Crypto Asset for a Better Human Experience

Indeco is pioneering Social Capital, a new way to finance the companies and individuals who are making our world a better place to live. By replacing the Capital Markets with a machine learning platform and security tokens, Social Capital reduces the cost of capital, improves financing terms and provides a substantial return to investors.

Social Capital vs the Capital Markets

Our initial offering is a financing vehicle designed to meet the capital requirements of blockchain startups. Our financing platform comes complete with capital, compliance, development and promotional support to ensure our partners can reach a successful Initial Coin Offering (“ICO”).

Social capital
Capital markets

Capital Markets

For centuries, the Capital Markets have dictated the terms of the debt and equity instruments available to individuals and companies. This inefficient, expensive system creates onerous, sometimes predatory terms that saddle borrowers with high-interest debt and puts company founders and their teams at the bottom of a stack of liquidation preferences, anti-dilution provisions and pro-rata rights granted to equity investors.

Blockchain developers don’t want to be forced to exit prematurely. We know the value of our skills and our companies.

With so many hands in the pot extracting value, and each hand-off creating waste, the cost of capital for issuers is too high, and the value of the securities to investors is too low. Let's change all that!

SEC Compliance: Why It's Important

By complying with SEC regulations designed to protect investors, we aim to make crypto assets an important part of every investment portfolio.

We believe supporting developers in the issuance of crypto assets as security tokens will improve the liquidity, stability, availability and value of our crypto assets and improve access to capital for worthy blockchain developers worldwide.

Reg CF

Under the SEC’s Regulation Crowdfunding rules everyone to participate in our token pre-sale, regardless of income level or net worth. Issuers can raise up to $1,070.00 each year.

Reg D

The Reg D exemption allows accredited investors to participate in our token pre-sales with no limits on the amount of funds an Issuer can raise.

Reg A+

By issuing security tokens to the general public in a ICO under Reg A+, subject to qualification by the SEC, issuers can raise up to $50 million a year.

"Put your good where it will do the most."

― Ken Kesey

Helping Seed Stage Teams Perform Like Public Companies

ICOs have inverted the capital formation process for software companies. Instead of raising funds gradually on milestones over the course of years and ultimately achieving liquidity in the public equity markets, companies can be fully capitalized and liquid before being operational.

This state of affairs is risky for both investors and token issuers. In crypto markets, the companies and tokens are not typically vetted by investment bankers and venture capitalists, and these investment professionals haven’t developed valuation models for tokens, which might have fundamentally different characteristics and attributes than equity and debt instruments.

That's where Indeco comes in.

Rather than replicating features of the equities market, our platform is a native solution for investors in and issuers of crypto assets. We establish a valuation model unique to each token before it is issued, provide financing to the token developer and then continually evaluate and refine the economic models through machine learning algorithms as data is streamed into the platform from the blockchain and issuer.

Software development velocity

Most blockchain projects are open source, and developers use standard DevOps tools. Indeco will automate the issuance of development progress reports.

Network effects

Indeco evaluates network effects inherent in protocols and platforms to determine likely customer acquisition costs, and then tracks performance.

Lifetime value

Once customers are acquired, Indeco predicts the amount of money each will spend over time on goods and services and refines estimates as revenue is collected.

Token economics

Each token must embody a viable economy of resources, value creation, distribution and income. Economic models are critical for portfolio development.


Featured video: Indeco CEO David Levine is interviewed by Peter Armstrong on the popular CBC show "On the Money" about the regulation of cryptocurrencies shortly after the SEC froze the assets of a Quebec company that had raised $15 million in a non-compliant ICO.

Visit our YouTube channel for more.

White Paper

Book Lock

Because our White Paper describes a security token being offered under the SEC’s Regulation Crowdfunding rules, we can only provide our full White Paper in our complete offering memorandum, which will be made available to you once you have registered on our site.

"In the short run the market is a voting machine, but in the long run, it is a weighing machine."

― Benjamin Graham

Leadership: Executive, Entrepreneurial, Compliance and Engineering Experience

D levine

David Levine

Chief Executive Officer, Co-Founder

Quantum etymologist, perpetual entrepreneur, post-punk :: post-carbon.

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J tutela

Joey Tutela

VP Engineering, Co-Founder

Rock hard abs, rock solid code.

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D casto

Dan Casto

CFO, General Counsel & SVP Compliance

Eats regulations for breakfast.

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The Team

A fowler

Abby Fowler

Art Director

UX, illustration and typographic design master.

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B randall

Beau Randall

Senior Software Engineer


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M melmon

Matthew Melmon

Senior Software Engineer

Live to code, code to live.

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Board of Directors

R bruemmer

Russell Bruemmer


Retired Partner and Chair WilmerHale Financial Institutions Group, Former CIA General Counsel, Chief Counsel-Congressional Affairs for the FBI.

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D denson

Denise Denson


Angel Investor & Advisor, Golden Seeds; Former EVP Global Content Distribution, Viacom.

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P feldman

Paul Feldman

Board Chair

Currently Board Director of Opus One Solutions and EnergySec; Advisor to several energy companies. Previous Chairman, Midcontinent ISO; CEO of Columbia Energy; Utilicorp United; GM of Novell, and VP of AT&T.

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J hembrock

Jeff Hembrock


Investor, Advisor to Bioverse & New Fashion Pork; Former President, Miller Brewing Company.

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D heyman

David Heyman


Founder, Smart City Works; Former Assistant Secretary for Policy, Department of Homeland Security; Senior Advisor, DOE.

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Advisory Board

M wirt

Mark Wirt


Physicist, scientific computing aficionado and big data guru.

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N olson

Natalia Olson-Urtecho


Founder, The Disruptive Factory Former SBA Regional Administrator Expert in finance, urban planning, performance improvement and diplomacy.

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S khan

Suleman Khan


Structured finance guru specializing in energy generation and storage. Swell, Tesla, NRG Energy and Citigroup.

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J kay

Jason Kay


Advisor to the Chief Creative Officer, Magic Leap; Venture Partner, AID Partners; Former Chief Strategy Officer, THQ; Executive Consultant, HBO; Business Development Executive, Activision.

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J lamkin

Jeff Lamkin


Head of trading in Chicago for the CMT Asset Management, manages high frequency trading operations, oversees the development of cryptocurrency trading strategies and infrastructure.

“Every time you spend money, you're casting a vote for the kind of world you want.”

― Anna Lappé, Small Planet Institute

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