Olive's BFF

We Get It. We're Here For You.
Olive's BFF
  • Nutrition
  • Subscription
  • Organic
  • Eco Friendly
  • Health
  • Diversity

Our Mission

Baby Food Should Be Real, Solid Food

94% of new mothers suffer from some form of “Mom Guilt”:

  • Am I giving my baby the best?
  • Is my baby a good eater?
  • Do I spend enough time with my baby?
  • Why am I wasting so much food?

It can be a genuine problem and strain to live up to the expectations of a new parent, but Olive’s is here to help change that.

We hope that Olive’s BFF can be a “BFF” to busy parents by making easy, practical meals to feed their little eaters using a variety of fresh, wholesome, and flavorful foods.

Our Project

Real Food. Real Easy. Select, Heat, Serve

Olive’s BFF build-a-meal blocks make it easy to feed your baby real, good food.

The aim is to serve your baby a complete, wholesome multi-course meal in less than three minutes. Our product frees up time and solves parents’ real problems without compromising the quality of their child’s food.

Our build-a-meal blocks come in a variety of delicious choices made from whole food ingredients like kale, beef, broccoli, spinach, lentils, and more. The aim behind the blocks is to eliminate food waste, expose children to diverse solid foods early to create good eating habits, and craft meals with proper portioning to promote a healthier lifestyle.

These menu items will expand and evolve with our business and can be delivered to customers using a variety of subscription methods:

Olive’s BFF Yummy Tummy Pack: Your Choice

Our Yummy Tummy Your Choice Pack is perfect for those just starting out on solid food, first time Olive’s BFF buyers who want to check out specific dishes, and kids with food sensitivities.

Olive’s BFF Yummy Tummy Plan: Olive’s Choice

Our Yummy Tummy Olive’s Choice Plan is the easy way to get a great selection of Olive’s BFF dishes for your child. “Plans” are a subscription service that ship once per month. We create a hand-picked variety pack for you that contains six different dishes and serves approximately one meal per day.

Olive’s BFF Double Yummy Plan: Olive’s Choice

As the largest offering in our product line, our Double Yummy Olive’s Choice Plan satisfies the needs of families and kids that really love Olive’s BFF and are committed to feeding their child multiple Olive’s meals per day. Its name, The Double Yummy, means precisely that: it contains two times the meals of a Yummy Tummy Plan.

Olive’s BFF Super Sampler: Your Choice

Olive’s Super Sampler is an excellent option for those who want to try Olive’s BFF for a small price.

Olive’s would also offer gift certificates to encourage our customers to share our service with friends, parents groups, play dates, and even other family members.

At Olive’s, we want customers to know we get it, and we’re here for you.

"At the end of the day, the most overwhelming key to a child's success is the positive involvement of parents"
― Jane Dee Hull


Featured video: Welcome to Olive's BFF. Baby Finger Foods. Real food. Real Easy. 3 course meals in 3 minutes. Inspired baby food for busy parents.

Visit our YouTube channel for more.


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"Tell me what you eat, and I shall tell you what you are."
― Jean Anthelme Brillat-Savarin


Team Olive

Monica Glicken

Head of Menu Development

The engine behind Team Olive. Thrilled to be able to bring this love for and through food to other busy parents and caretakers like herself.

Matt Glicken


Matt is best known as Olive's Dad and Monica's Husband, but also brings decades of experience from the world of marketing.

Alex Holderness


A lifelong entrepreneur and loves to get new things off the ground. Excited about working with his lifelong friend, Matt, on Olive's BFF.

"There is no love sincerer than the love of food."
- George Bernard Shaw

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